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Our Story

Joyes Creation began its journey in 2015. The brand was founded by Susmita Bagchi, who started this venture as a homemaker with a strong desire to turn creativity and passion into a meaningful enterprise.

From the very beginning, Joye’s Creation has focused not only on entrepreneurship but also on creating economic support for the people associated with the brand. Over time, with the support of a dedicated team, Joye’s Creation has grown and now serves customers through both online and offline channels.

The brand specializes in Hand Embroidery, Fancy, Handloom, and Silk Sarees, where traditional craftsmanship is thoughtfully blended with modern design sensibilities. Every creation reflects the brand’s commitment to Quality, Clarity, and Comfort, ensuring that each saree enhances a woman’s confidence, elegance, and pride.

Meet the Founder

Susmita Bagchi
Founder, Joye’s Creation

From homemaker to entrepreneur, Susmita Bagchi’s journey reflects dedication, creativity, and perseverance. Her passion for sarees and her vision of building a meaningful brand laid the foundation of Joye’s Creation.

Our Mission

The mission of Joye’s Creation is to:

  • Deliver high-quality, comfortable, and elegant sarees

  • Maintain uncompromised standards of Quality, Clarity, and Comfort

  • Ensure thorough quality checks before every dispatch

  • Respect customer choices and create long-lasting satisfaction

Joye’s Creation believes that the right decision leads to true satisfaction.

Our Vision

Joye’s Creation aspires to grow beyond being a saree brand and establish itself as a lifestyle brand.

The vision of the brand is to:

  • Become a trusted name for modern women with a love for tradition

  • Present traditional craftsmanship in a contemporary lifestyle context

  • Be recognized as a brand that women wear with pride and confidence